What is digital marketing?

Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

What does a digital marketer do?

Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.

Would my business benefit from digital marketing?

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

What’s the biggest mistake digital marketers make?

Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric. Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.

Why is SEO important?

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.

What determines search engine rankings?

This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

Why is social media important?

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

What is a lead magnet?

A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). The purpose is to inspire prospects to join your email list by offering something of value. Examples include an ebook, guide, report, assessment, cheat sheet, tool, template, webinar, course, or a coupon.

What is a call to action?

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.

How long does it take to see increase keywords ranking results?

Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.

How often should I update my website?

Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.

What do I need to know about mobile?

Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.

What is content marketing?

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

What’s involved in creating a content marketing strategy?

A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

What content should we create?

There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.

7 Best SEO Hacks that Increase Your Search Traffic in 60 Days

Kruti Varma /
2019-10-18 /

Are you confused about the trials of search engine optimization and the best SEO techniques that may increase & Boost SEO Ranking?

How smart is your search engine optimization (SEO) strategy? Do you wish to Improve Google Search Ranking?

You would be thinking that Google Analytics isn't any additional relevant simply because they’ve removed essential keyword data. But, it’s still one in all the foremost helpful SEO tracking tools out there. Several relevant data are often accessed from the platform in no time. You can utilize the data to seek out ample insights which may assist you in optimizing your website for boosting search traffic & Rank Higher on Google. But, at a similar, you wish to grasp that reports will be appropriate to run.

With this blog, we at TeamSEO are providing you 7 simple and effectual SEO hacks in Google Analytics to get the best traffic to your website & Improve Google Search Ranking.

HACK – 1

Focus On Your Cornerstone Content

Optimize your content for long-tail and different relevant queries. Analyze the content of your competitors’ pages on your queries, as well as what words they use. You need to use all the words that are relevant to the user’s question, and what he or she (and a search engine) should expect to search out on your page. A comprehensive answer can always be rewarded. Create high-quality, well-researched content with data and informative images. It won’t be simple to create your method through content marketing if you write short options. In this niche, the length of posts is extremely vital, and everyone needs to add up to a minimum of 4,000 words. Update your content so that it always remains fresh and topical.

HACK – 2

Make Your Blog or Website Mobile-Friendly

It is no secret that search engine giant, Google, favor mobile-friendly websites over non-mobile friendly sites. The reason, nearly everyone seems to be using a mobile device. In fact, research shows that over 60? of all search queries are performed on mobile devices. Moreover, a recent study reveals that over 80th of smartphone users check their device inside 15 minutes of awakening. And just recently, global mobile net users overtook desktop users, which means that more people are accessing the net via mobile devices. More is that Google mobile-first assortment strategy that has already been extended can affect SEO. This strategy merely implies that Google has made the mobile website version its primary indexing site, an additional reason for you to make a mobile-friendly website.

As a result, check that your blog or website is mobile-friendly to Boost SEO Ranking.

HACK – 3

Distribute Content on Social Networks

Although Google has stressed persistently that social networks don't influence Google Search Ranking, several SEO consultants disagree. Maybe indirectly, however, it will boost referral traffic to your websites, like once you leverage Facebook and Twitter. Undoubtedly, social networks are the right channels to publicize your products, services, and content; they additionally offer the simplest way to direct traffic to your website and Rank Higher on Google. To a greater or lesser extent, by using social media in your SEO strategy, you'll reinforce your brand’s image, awareness, and recognition. Another effective choice to reach greater visibility on the web is to use social media advertising platforms. Facebook continues to guide the social advertising platforms, however, video websites and LinkedIn are shut behind.

Essentially, if your content is primarily images, videos, infographics, and different visual content, Instagram should form an integral a part of your social media set up because that's the sort of content that appeals to Instagram users. Therefore, you can make the most of the high level of engagement generated on Instagram where this kind of content is more probably to be seen and shared amongst its users. Through the use of these social media platforms and tools, it’s easier to distribute your content on-line, achieve bigger interaction, generate an even bigger impact, and grow your business.

In short, you may say that social networks aren't a right away SEO services issue however without a doubt, they correlate with alternative factors like traffic and time spent on your website that directly creates a positive Google Search Ranking.

HACK – 4

Have Well-designed SEO Landing Pages

It is imperative to have a comprehensive, engaging and extremely informational SEO landing page as a result of this may improve your lead generation and, eventually, sales. The landing page is a very important section of your website that is automatically accessed through a link clicked by a user on another page. Think about it this way, a landing page creates the first impression. And in fact, you would like that first impression to be an honest one which will last. The more landing pages are created, the more searches are going to be directed to your page, therefore increasing traffic on Google Search Ranking.

A good landing page should have these key elements:

Hassle-free and no navigation browsing.

Interesting, helpful and informative content that's extremely recognizable at first look.

Must have a call-to-action feature that may lead them further to your webpage and its contents.

HACK – 5

Check Your Posts For Any Broken Links From Time To Time.

Neither the user nor the search engine like non-functional links. We access them and realize ourselves face-to-face with a 404 error page, which implies we'll probably leave the page forever. It is essential that you simply customize your 404 pages.

HACK – 6

Choose and Target the Right Keywords

If you have the right keyword, then your customers can notice you. SEO is all about keywords, the bloodline of the system. Keywords are a set of words that are written by customers to search engine platforms. If your website or content is well optimized, there's an enormous chance that your pages can take place because of the primary source of data in the search results.

Importance of Keywords

Keywords are the essential part and the foundation of any website.

They help your audience perceive the contents of your page and allow users to guide it well.

Keywords enable search engines platforms to possess a much better grasp of your web site and what it contains.

Among the kinds of keywords, there are broad keywords and long-tail keywords. There are several keyword research tools that may assist you to establish which ones are applicable for your use. These tools embrace Google Trends, SEMrush, Moz or AdWords. Here, you can any check out different keyword research tools which may assist you to improve the visibility of your pages & Rank Higher on Google.

HACK – 7

Reduce the Loading Time of Your Website

If you wish to attain a good user experience, you need to have already applied bound principles of web usability, like optimizing your website so all of the pages load quickly. The Google Page Speed Insights tool shows the loading speed of your website and provides recommendations for the way to repair page load issues.

First off, it’s necessary to host your website with a reliable and quick server and solely use plugins if they serve a helpful purpose for you as they will affect however quickly the page loads. Google spider crawlers undoubtedly pay attention to this and acknowledge how economical it is for Google users. That’s why Google rewards fast-loading websites by giving them higher rankings among organic search results over slow-loading pages. It also permits you to check the loading time on an individual basis for desktop and mobile devices. When creating a fast-loading page, always check that that the image parts on your pages are compressed (no larger than 1MB) and use a caching tool once loading it. This ensures that fewer scripts run which creates quicker response times from the server. Test your website yourself and check out to boost your rating on Google Search Ranking.

WHAT YOU REALLY NEED TO KNOW ABOUT SEO IN 2019

Quality Content: The SEO Gift That Keeps on Giving

Quality content isn’t just good SEO for now. It’s good SEO forever (or at least till Google considerably changes its algorithm).

If you create a wonderful evergreen piece of content, people are about to keep finding it. A post you write tomorrow could be the post that brings you the foremost traffic 2 years from now. Create that initial investment into content creation. If done well, it'll keep bringing you additional visitors and hopefully, new customers well into the longer term. And don’t forget to keep that content updated. Next year, we’ll take this blog post, update it with some new hacks, and republish it for 2020. And it'll bring us traffic next year, similar to this one will. Depend on what you have already got and what’s already working. It still needs effort on your part to try and do well, however ultimately, you’ll realize that it’s much easier than starting from scratch.

The success of your business depends on your efforts. Search engine optimization is clearly a way to achieve this. Once your pages get the first ranking on any search engine platforms, then the visibility of your product and services is raised. More traffic means more conversion that eventually ends up in more revenue.

These 7 hacks can assist you to optimize your pages to Boost SEO Ranking and sustain it.

However, keep in mind that you simply shouldn’t expect results overnight. That’s why 60 days is the ideal ‘waiting time’ to examine results as soon as you begin implementing these hacks. With countless patience and consistency within the application of your SEO strategy, you’ll dramatically improve your search visibility despite the competition.

Do you want to further boost your business success & Rank Higher on Google?

Then follow the SEO hacks you have just read. Or better yet, let the SEO team at TeamSEO do the work. We help great companies grow their revenues.

So, what are you waiting for? Get your Free Marketing Pricing today!